Almost a year ago I wrote about how Network18 group realized the potential of online presence and has been launching several sites ever since.

Network18 recently released IN.com. IN.com is a portal which has the formulae to success. It’s got everything right from Songs, Videos, and Games to Matrimony, E-mail, Travel, etc.

It gets even better, as the portal states, in.com is a gateway to the web; it is a collection of information from 16,000 websites. Network18 not only knows what attracts the visitors in terms of content but it also figured out how to get good content without having to generate it on your own.

Site has really picked up since its launch. Alexa traffic rank of the site is around 11,000 and looking at the traffic trend, it will improve considerably  soon. For some reason I still don’t see any pages in Google index, this almost never happens.

I do expect to see more general sites being released by Network18 to capture the niche in the indian online community.