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Taking Indian Online Ads Industry Higher! How?

Posted by Abbas
March 23, 2009

Indian business houses spend about 1-1.5% of the total ad budget on online media. With internet population as high as 50 million and almost 5 times that number of mobile users, the online ad spending looks relatively small.
What’s the best approach when it comes to attracting Indian businesses [...]

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Google Announced Interest-Based Ads and Opted You In Automatically!

Posted by Abbas
March 11, 2009

Google announced interest-based ads technology today. This technology tracks user-visited sites, looks for a trend and shows relevant ads based on the trends observed. For example if you visit too many travel sites, Google makes a note of it and shows you more travel related ads on Adsense partner websites and [...]