The Palm Pre was artfully designed to sync with the iTunes, probably because Palm was intelligent enough to grope for a loop hole in the iTunes and thus suggested Apple a strong reason to hoick it.

Apple has stirred antagonism as a response to Palm by disabling iTunes support for Palm Pre. The iTunes update (iTunes 8.2.1) “addresses an issue with verification of Apple devices” which means any devices “falsely pretending to be iPods” will no longer have access to the iTunes music store and syncing, confirmed Apple Spokeswoman Natalie Kerris.

Apple has  statements that cement this audacious move, at least when they say that the update “provides a number of important bug fixes”, and thus disables non-Apple devices to sync with iTunes where Apple pronounced this as a part of the bug fixes.

Not just Palm Pre owners will suffer the blow, but also those who have been using third party devices and have enjoyed the priviliges to flirt with iTunes will now have to dig their own way out if they want the enormous  music collections on their multimedia devices.

We would always suggest you to live with the most contemporary version of any software and keep updating it. But, if you are a Palm Pre owner and would love to still sync your Pre with the iTunes, just don’t go by the rule. Stick to the current version of the iTunes that allows you to sync your Palm Pre with iTunes or precisely said do not update your iTunes Software for now.

Palm suggests its now baffled and dumb struck  Pre owners to add music to the Pre using the traditional drag and drop technique via USB or go for any third party apps that should closely parallel iTunes in this regard.

An official statement from Palm in this regard reads -

“Palm’s media sync works with iTunes 8.2. If Apple chooses to disable media sync in iTunes, it will be a direct blow to their users who will be deprived of a seamless synchronization experience. However, people will have options. They can stay with the iTunes version that works to sync their music on their Pre, they can transfer the music via USB, and there are other third-party applications we can consider.”

Palm may also come with an update to counter Apple’s move  but whatever Palm should ever do to re-allow syncing with iTunes, Apple will always lead the front.  Reason? What is obvious is Apple owns the rights  and iTunes is its baby and it would always be Apple iTunes not Palm’s.

Apple opened its first Apple retail store in Australia on 19th June, thats the new store in the picture above. Today Apple announced the availability of award-winning television programming on iTunes store in Australia.

Apple has tied up with the Top Television Broadcasting Networks which includes Australian Broadcasting Corporation, Seven Network along with US brands including The Disney Company’s ABC studios, MTV Networks and Disney Channel to bring shows like “McLeod’s Daughters,” and “Summer Heights High”  the top-rated show “Sea Patrol,” as well as favorites from the US networks including “The Hills,” “Lost”  and “Grey’s Anatomy.”

Each of these shows are priced at $2.99 per episode, and few of the show which are currently available on iTunes are as follows:

• Desperate Housewives
• Grey’s Anatomy
• Lost” and “Scrubs
• Summer Heights High
• We Can Be Heroes
• Double the Fist
• Foreign Correspondent Postcards
• Sleek Geeks
• Surfing the Menu
• Canal Road
• McLeod’s Daughters
• Sea Patrol
• Urban Magic
• Blue’s Clues
• The Hills
• Laguna Beach
• My Super Sweet Sixteen
• South Park
• Pimp My Ride

Visit http://www.apple.com/au/itunes/ to download your favorite shows now..