Gyaan

Viral Marketing - What does it take to deliver?

What’s Viral? I just saw an advertisement on the TV and visited the website. I site was trying to get the ball rolling on the viral front but they miserably fail. I wouldnt tell anyone about that site.
A million $ question, What Makes a successful Viral product?

Tags: Viral Campaign, Viral Marketing, Viral Techniques


Think future, Think Super Mergers.. Apple + Sony + LG

We have seen a lot of mergers and acquisitions happening but its time for the companies to think “out of the box” and think about the future.
How many iPods or iPhones will Steve sell or how many Playstations will Peter Dille try to sell based on his 20+ years of marketing experience.
Think future, Think [...]


Adobe AIR: Why Adobe AIR will not be a success in the long run

Before you read any further, just know that I am a huge fan of AIR technology and applications created based on AIR. One of my favourite application is AIR iPhone and I also acknowledge that few of the most creative and innovative programmers are working on this technology and we will see eye catching and [...]


Brand New Careers on Internet

Once upon a time Internet use to be a Luxury(in India) and I am talking about 5-6 years ago. However, now its no longer Luxury and has become common mans necessity. And, as we know necessity brings opportunities. Internet has evolved as a strong medium of communication and is fast emerging as an alternative platform [...]


There is no shortcut to success but how about steep turns!

I have worked and currently working with the best people in the BPO and Internet industry and each one of them very correctly said “There are no shortcuts to success!”  and even if you find one, it wont last long!
I totally agree, I have experienced it first hand. What I have noticed and learned that [...]


Things New Entreprenuers should consider!

When I look around I see, most of us inspire to be an entrepreneur and own a company, a successful company. I decided to write an article to highlight a few important points a entrepreneur should consider before starting with a new business. I am writhing this article from what I have seen on the [...]