Innovation: Instant Push-Button Ordering with the Amazon Dash button

Innovation: Instant Push-Button Ordering with the Amazon Dash button

Imagine a world where all you have to do is push a button to order common household items and it will be delivered to your doorstep; no need to open your PC or smart device or log into any online shopping account! Amazon’s Dash lets you do just that, saving you a trip to the store.

Pioneers of the one-click ordering, e-commerce giant Amazon has come up with an even better futuristic technology, the ‘Dash’ button, a small oval electronic device which enables consumers to order regular household utilities by just a push of a tiny button. When someone pushes the button, it uses Wi-Fi and sends a message directly to the user’s Amazon account and orders a new stock of that particular product.


It comes with an adhesive strip back or a plastic clip and can be attached to or mounted on any household device like a fridge, washing machine, dishwasher etc. The buttons have to be set via Amazon’s mobile shopping app; the user can assign products and prices for each click. This syncs the device with the mobile app and every time the button is clicked, it also sends a message to the user’s phone along with a 30-minute cancel option. To prevent duplicate ordering, only one order will be sent at one time.


There is a dash button for each everyday item or product like Tide laundry detergent, Bounty kitchen roll, Huggies baby stuff, Gillette razor blades, Gatorade and Smartwater, Cottonelle toilet rolls, Glad trash bags, Maxwell House coffee and Kraft Mac & Cheese. Check out some of the other Dash button products HERE.


Industry experts are praising it as an innovation in convenience; Richard Doherty, director of consulting firm The Envisioneering Group describes it in the following terms, “Amazon Dash is Jeff Bezos latest ‘I want it now’ convenience stratagem.” It is also being thought of as an attempt to promote grocery and utility shopping from the online shopping portal.

Amazon Dash is only available to certain Amazon Prime members by special invitation at the moment at a release price of $4.99. The company is also collaborating with product manufacturers to integrate the technology into the products themselves to enable auto-ordering when the devices senses the product or item is running low.


It can be called a sister technology to last year’s Dash remote scanning device, also launched by Amazon, a technology that can scan item barcodes from food items in your pantry or fridge and order the products from the user’s Amazon account.



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A blogger with a passion for creative writing and all things related to gadgets and gizmos, sports and fun stuff in the world of movies and music. Loves to stay on top of the latest news and keeps an eye out for unique stuff, the kind that our readers look for and enjoy.

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