Within days after Microsoft announced 7,800 job cuts in the mobile phone dept, Nokia, earlier acquired by Microsoft, has officially announced a possible return to the mobile phone market sometime late next year.
The Finnish company known as pioneers in the mobile market had sold its phone business to Microsoft in 2014 after a drastic decline in sales. Now however, with Nokia’s agreement with Microsoft about the use of its brand name expiring in 2016, the company is looking for new partners for a line of Nokia products to be designed and licenced under its own brand name. Here is a quick look at Nokia through the decades and Nokia Past and Present:
Nokia Technologies spokesman Robert Morlino, released a statement regarding a potential return to selling mobiles, “the question comes up all the time: will Nokia return to mobile devices? The answer is: it’s complicated… The right path back to mobile phones for Nokia is through a brand-licensing model. That means identifying a partner that can be responsible for all of the manufacturing, sales, marketing and customer support for a product.” He continued, “If and when we find a world-class partner who can take on those responsibilities, we would work closely with them to guide the design and technology differentiation, as we did with the Nokia N1 Android tablet. That’s the only way the bar would be met for a mobile device we’d be proud to have bear the Nokia brand, and that people will love to buy.”
Nokia CEO Rajeev Suri had earlier announced the company’s intention to remain the mobile hardware market sating that they were looking for appropriate partners to re-enter the market. With this, Nokia fans and even the rest of the industry to looking forward to see if Nokia will actually be able to deliver on its words or die a natural death in a market dominated by Apple and Samsung.