From a subscription based streaming media channel to a complete entertainment company, Netflix is taking on USAs movie theatres by putting its own original movies on the silver screen.
Given the platform’s immense popularity with a global viewership over 62 million, a heavy emphasis on original films is being widely seen as a move to increase and build on Netflix’s existing customer base. According to reports, Netflix will start by releasing Beasts of No Nation (based on a book by Uzodinma Iweala, a Nigerian author), the story of a child soldier separated from his family during a civil war in Africa, directed by Cary Fukunaga and starring Idris Elba on October 16, 2015; the movie will also premier on select US theatres on the same day.
This will be followed by the first of four Adam Sandler films starting with “The Ridiculous Six” on December 11, 2015. Then comes “Crouching Tiger, Hidden Dragon: The Green Legend,” a sequel to the popular Oscar winning 2000 release; the movie will arrive on Netflix early in 2016 with simultaneous theatre releases in China and IMAX. The next big release will be the return of Pee-wee Herman in his third movie, Pee-wee’s Big Holiday; fans all over the world will be happy to welcome the man in gray suit (starring Paul Reubens) on Netflix and theatres in March 2016. Here is a quick overview of the Netflix original feature films release dates:
- October 16, 2015:Beasts of No Nation, starring Idris Elba
- December 11, 2015:The Ridiculous Six, starring Adam Sandler
- Q1 2016:Crouching Tiger, Hidden Dragon: The Green Legend, starring Michelle Yeoh
- March 2016:Pee-wee’s Big Holiday, starring Paul Reubens
The company is already known for hosting popular original TV shows like “House of Cards,” “Arrested Development,” “Orange is the new Black,” and new ones like “Unbreakable Kimmy Schmidt,” “Bloodline,” etc. Recently the company also secured the distribution rights to a much anticipated movie called “War Machine,” starring Brad Bitt as a U.S. military general. The movie has been directed by David Michod.
But this move to put its own original movies in theatres as well as on its own platform is likely to benefit its pockets and gain a few award nominations and wins.