With the Windows 10 launch drawing nearer by the day, Microsoft has gone on a sudden rebranding spree, renaming its popular Xbox Music as ‘Groove,’ and its Xbox Video as ‘Movies and TV.’ Both services will be rolled out with the new Windows 10 PCs starting July 29.
According to a company blog post, both Groove and Movies and TV are expected to debut for testing with the next Windows 10 preview build. The rebranding comes at a crucial time and Microsoft has said that the change was necessary in order to make the app content more visible to their customers.
The new Groove is ideal for streaming and listening to music and will come with an updated interface offering superior music management and better listening experience. Apart from these, there will be new navigation controls and menus optimized for use with keyboard/mouse or a touchscreen. Users will be able to drag-and-drop files into playlists and access playback controls by hovering over the taskbar icon. The menu to allow users to pin an album to the start menu can be brought up with a simple right click.
OneDrive has been integrated into Groove to allow juggling between a variety of devices and the Android and iOS apps are also in the making. Users can access more than 40 million tracks from the new Groove. However even with all this, industry specialists are speculating that it might have been more profitable to call it Microsoft Groove thereby giving it a brand identity. Even so, Xbox Music has been popular in its own right and fans will be eagerly awaiting the changes and updates that Groove is expected to bring to their music experience.
Movies and TV (the renamed Xbox Video), the new visual media service, will come with the capability to allow users to import their personal videos. The new service comes with increased file type support and has been integrated with the Windows Store to allow users to directly buy/rent HD movies and TV shows. It will also offer customized recommendations based on the user’s viewing history.
For new subscribers, Groove costs $9.99 a month or $99 a year while existing Xbox Music Pass subscribers will automatically get the new Groove Music.