Is Windows 7 Responsible for Poor Windows 8 Sales?
It’s quite evident by now that Windows 8 OS is not selling in Microsoft expected volumes. While some of the known industry analysts blame the OS itself, I think much of the blame should go to its predecessor Windows 7 as well.
Why you ask? Well, for starters Windows 7 is a “no problem” OS, I’ve been running on Windows 7 since its release and never had a problem with it, no crashes, no performance lag and if I was born few years ago, I would have had to look BSOD up on Wikipedia, it’s really that good!
Users, who got new machines with the release of Windows 7, 3 years ago, are still in pretty good shape which is unheard of when it comes to Windows platform. So, there is no sense of urgency to upgrade to a “better” platform unlike upgrading from Windows Vista.
Thanks to the buggy and flawed Windows Vista, users quickly upgraded to Windows 7 driving the sales volumes off the charts (Do you see a trend here?). Windows 7 set a new sales record for the Redmond company by selling 60 million copies within the first 2 months of its release.
Fast forward 3 years, a lot of things have changed, people are now constantly upgrading to new iPhones, iPads, Nexus and Galaxy devices that have undermined the importance of a PC as users spend more time on phones and tablets vs PC’s. Americans are now spending 127 minutes/day in mobile apps , up 35% from a year ago and 70 minutes/day on web, down 2% from a year ago.
Spending time away from the traditional PC and more time on modern mobile devices coupled with no urgency to upgrade, thanks to Windows 7, has had a great impact on Windows 8 sales.
What about Businesses? In today’s economy, business have pretty much the same mindset. Cost of upgrade is much greater than the benefits of upgrading to Windows 8. Yes, Microsoft has dropped the upgrade pricing considerably but that was the right thing to do keeping in mind that anyone upgrading to Windows 8 will have to purchase new hardware to be able to use the new interface to the fullest.
So what does all this mean? It only means that an average user does not want to fix what ain’t broke!