Canon Selphy ES40 Compact Printer Does A Little Talk, A Lot More Printing!

Posted by Shahbaaz ||

August 27, 2009 ||

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Canon_logo Canon, the global leader in photographic and imaging solutions, unleashed a new lab smart compact printer for easy home and office photo printing jobs. It’s the new successor in the SELPHY series of printers from Canon.

The Canon Selphy ES40 compact Printer was announced last week. It looks like a candid briefcase equipped with a handle to make portability easier. On the face of the printer, a 3.5 inch 230K dot LCD screen is featured with 4 large buttons on its either sides to perform easy one touch operations.

Candid Canon : Selphy ES40

An Easy Scroll wheel rest on the left of the face while the basic buttons sit on the right side of the edge and enable easy reviewing and naviagation through the images before printing.

memory_card The Canon Selphy ES40 supports direct printing from up to 15 different flash memory cards and also enables printing images from the microSD card of your mobile phone.

Icon_Bluetooth_Opt

Wirelessly, the Canon Selphy ES40 can connect to a Bluetooth mobile phone via a Bluetooth adapter to do the printing. If you have a digital camera phone, just get started and it does not require any additional drivers even for reading from the memory cards, we suppose.

55_sec_4x6 This is just awesome when you are printing from a digital camera or a memory card. It can print lab quality images effortlessly up to a print resolution of 300×300. Exclusively designed to print photos, the Canon Selphy printer can print ‘P’ size images in approximately in 55secs and ‘L’ size prints in just 47 seconds.

Featured : Canon Selphy ES40 - Camera Connectivity
Featured : Canon Selphy ES40 – Camera Connectivity

DIGIC II processing with Auto Image Optimise technology automatically detects and corrects image imperfections – adjusting face brightness, colour, removing red-eye and reducing noise – whilst quickly printing high-quality pictures.

Print The new Canon Selphy printer is voice guidance enabled and makes it easy for you to get through the printing process. It is amply utilitarian. The voice guidance system alerts the user when the ink cartridge needs a refill or if if the paper needs to be replaced.

This Canon Selphy printer is fully loaded with a great deal of options for instantly editing and printing your photos. Image editing options like soft focus, star lights, artistic frame borders are included, and filters such as faded edges, besides including six layout options to let you get creative with printing.

Well, to add to the convenience of professionals in photography, it can be generically named as a portable printer and it weighs just 4.8 lbs. The Selphy ES40 uses an Easy Photo Pack, an All-in-one ink and paper cartridge that maximize your creativity and productivity when used with the SELPHY Photo Print Software for PC.

gold_silver The printer is compatible with Windows Vista®, Windows XP SP2 and Mac OS® X v10.4 to v10.5.x⁶and will be available for $149.99 under 1 year warranty with Instant Exchange Program. Additional accessories including special gold and silver ink cartridges for the printer are also available.

100years A clear protective covering is added on each printed photo by the Canon Selphy printer to make it a memory for a century. The photo smart printer will be made available starting this September for $149.99.

Click here to view the Press Release.

[Canon also released the PIXMA IP4700 Printer which is priced at £109.00 / €129.00 RRP inc. VAT and will start shipping this September.]

The ‘marketing mix’ is a set of controllable, tactical marketing tools that work together to achieve company’s objectives

[edit] Four Ps

Elements of the marketing mix are often referred to as ‘the four Ps’:

Product – A tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Intangible products are often service based like the tourism industry & the hotel industry or codes-based products like cellphone load and credits. Typical examples of a mass produced tangible object are the motor car and the disposable razor. A less obvious but ubiquitous mass produced service is a computer operating system.
Price – The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and the customer’s perceived value of the product. The business may increase or decrease the price of product if other stores have the same product.
Place – Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet.
Promotion – Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements – advertising, public relations, word of mouth and point of sale. A certain amount of crossover occurs when promotion uses the four principal elements together, which is common in film promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet adverts through print media and billboards. One of the most notable means of promotion today is the Promotional Product, as in useful items distributed to targeted audiences with no obligation attached. This category has grown each year for the past decade while most other forms have suffered. It is the only form of advertising that targets all five senses and has the recipient thanking the giver. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and Public Relations (see Product above).

Broadly defined, optimizing the marketing mix is the primary responsibility of marketing. By offering the product with the right combination of the four Ps marketers can improve their results and marketing effectiveness. Making small changes in the marketing mix is typically considered to be a tactical change. Making large changes in any of the four Ps can be considered strategic. For example, a large change in the price, say from $19.00 to $39.00 would be considered a strategic change in the position of the product. However a change of $130 to $129.99 would be considered a tactical change, potentially related to a promotional offer.

The term ‘marketing mix’ however, does not imply that the 4P elements represent options. They are not trade-offs but are fundamental marketing issues that always need to be addressed. They are the fundamental actions that marketing requires whether determined explicitly or by default.