How to Track Mobile Traffic using Advance Segment on Google Analytics

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Traffic GraphAs iPhone is fast becoming one of the prominent sources of traffic it was logical for the Google Analytics team to add iPhone to the Advanced Segment list to track iPhone visitors on daily basis.

It is important to be on top of the stats so that you can serve your readers better. For example if you see there is enough traffic from mobile phones after creating a monitoring system, you might want to make your site more mobile friendly thus attracting more mobile traffic.

This article will discuss the steps on how to create an Advance Segment in Google Analytics to monitor the traffic a blog/site receives from Mobile phones. Once you have created an Advance Segment, experiment and create more segments which will help you understand your users better.

Follow the steps to create Advance Segment to monitor Mobile traffic.

  1. Once you are logged into the analytics account, go to the site report you want to create a Mobile monitoring advance segment on.
  2. Click on the “Advance Segments: All Visits” on the top right corner of the page or “Advanced Segments” on the sidebar.

    Advance Setment or Setting Advance Setment

  3. Now click on “Create a New Advance Segment” or “Create new custom segment”
  4. Type “Operating System” in the filter text box in the top left corner

    Filer Operating System

  5. Drag and drop “Operating System” block on the sidebar into “dimension or metric” area

    Drag Drop into Dimentions or Metric

  6. Leave the condition to default “Matches exactly” and click on the arrow next to “Value” text field and select “iPhone” from the list

    Select Value from the Dropdown

  7. Now click on “Add ‘and’ statement” and repeat the steps 5 & 6 to add more Operating System values.  You can add the following OS’s from the dropdown list iPhone, SymbianOS, PalmOS, Android, iPod, etc. If you don’t see the OS you wish to add on the dropdown, just type in the OS name in the “Value” field. Click on the “Test Segment” button to see the results.

    This is what your page will look like once you have added multiple mobile operating systems to monitor.

    Page of Advance Filters

  8. Name and create your segment

    Name Segment

  9. Alright, the segment is created. Click on the Advance Segment to see the results.

    Check Custom Segment

I don’t get a lot of mobile traffic at the moment but people who do, will see a better graph. This is what the graph looks like on TNerd.

Traffic Graph

The image above shows the overall visitors and the mobile visitors that day. Based on what I see I will certainly make some changes to make TNerd more mobile friendly.

Hope this was helpful. Do drop a comment if you know of any other custom segments that can help us monitor our traffic and understand numbers better.

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8 Comments on This Article

  1. By: 100FreeGames on March 4, 2009 at 7:51 pm

    Thanks you so much for the information.

  2. By: Chaunna Brooke on March 5, 2009 at 4:45 am

    Great feature. Google really rocks! It never cease to amaze me.

  3. By: Manny Ju on March 5, 2009 at 9:54 pm

    Really appreciate you posting this. Now is definitely the time to start tracking mobile browsing.

  4. By: kL on March 7, 2009 at 11:14 pm

    You forgot about Windows Mobile (seen as CE version in Analytics).

    BlackBerry is seen as "(not set)" OS, and most BB's have JS off, so Analytics won't see them.

    Not to mention thousands of dumbphones without JS.

  5. By: Julian Itagaki on August 14, 2009 at 7:11 am

    I was trying this tip, but on my Google analytics I don't see the other OS systems.
    the only things I see are windows,mac, ipod, iphone...
    I don't see the other options in the OS systems drop down.
    can someone help??
    Is there a way to track traffic from "dumb phones"??

  6. By: Diane on January 28, 2010 at 3:43 pm

    Thanks for providing this helpful and free information.

  7. By: Megan on January 28, 2010 at 10:22 pm

    This is a great start to segmenting mobile visitors, but I do have to mention that I had one problem when trying it for myself. Instead of using the AND statement button, as it shows above, it is necessary to use the OR statement button in order to get the advanced segment to work correctly.

    Thanks for the article!