How to Track Mobile Traffic using Advance Segment on Google Analytics

Posted by Abbas ||

March 4, 2009 ||

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Traffic Graph As iPhone is fast becoming one of the prominent sources of traffic it was logical for the Google Analytics team to add iPhone to the Advanced Segment list to track iPhone visitors on daily basis.

It is important to be on top of the stats so that you can serve your readers better. For example if you see there is enough traffic from mobile phones after creating a monitoring system, you might want to make your site more mobile friendly thus attracting more mobile traffic.

This article will discuss the steps on how to create an Advance Segment in Google Analytics to monitor the traffic a blog/site receives from Mobile phones. Once you have created an Advance Segment, experiment and create more segments which will help you understand your users better.

Follow the steps to create Advance Segment to monitor Mobile traffic.

Once you are logged into the analytics account, go to the site report you want to create a Mobile monitoring advance segment on.
Click on the “Advance Segments: All Visits” on the top right corner of the page or “Advanced Segments” on the sidebar.
or
Now click on “Create a New Advance Segment” or “Create new custom segment”
Type “Operating System” in the filter text box in the top left corner
Drag and drop “Operating System” block on the sidebar into “dimension or metric” area
Leave the condition to default “Matches exactly” and click on the arrow next to “Value” text field and select “iPhone” from the list
Now click on “Add ‘and’ statement” and repeat the steps 5 & 6 to add more Operating System values. You can add the following OS’s from the dropdown list iPhone, SymbianOS, PalmOS, Android, iPod, etc. If you don’t see the OS you wish to add on the dropdown, just type in the OS name in the “Value” field. Click on the “Test Segment” button to see the results.
This is what your page will look like once you have added multiple mobile operating systems to monitor.
Name and create your segment
Alright, the segment is created. Click on the Advance Segment to see the results.

I don’t get a lot of mobile traffic at the moment but people who do, will see a better graph. This is what the graph looks like on TNerd.

Traffic Graph

The image above shows the overall visitors and the mobile visitors that day. Based on what I see I will certainly make some changes to make TNerd more mobile friendly.

Hope this was helpful. Do drop a comment if you know of any other custom segments that can help us monitor our traffic and understand numbers better.