Top 10 sites by Time Spent in July 2008. MySpace loses to Facebook!

Posted by Abbas ||

August 7, 2008 ||

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Compete just released July’s web statistics which show top sites based on the search criteria. Compete is a web analytics or a web tracking company. Which records online activities of over 2,000,000+ U.S. Internet users that have granted them access to analyze the web pages they visit and ask them questions via surveys.

We decided to take a look at the data to see where did online users spend most of their time in July 2008 and we found interesting trends. Some very crisp and clear and some which look good but mean something else or do they?

Biggest losers were MySpace, Yahoo and Live.com which noticed a drop of 24%, 11% and 8% respectively on "Total Time Spent" metrics. Top gainers were Facebook with 17% increase, Youtube with 9% and Pogo 6%.

Now here is something interesting.. Google witnessed an increase of 3% in total time spent on the site by users, while the number is colored Green which means its positive, I wonder if its really good for Google to see "Total Time Spent" by users go up. Google is a search engine and the soon the users navigate away from the site the better it is because it means that users actually found something they were looking for.

An increase in Total Time Spent on Google could actually mean that users spent some time on Google searching for the desired result. What do you think?