The Unusual Google: Advertising Google Phone Search?

Posted by Abbas ||

July 2, 2008 ||

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Google Pone Hoarding Google Launched, Google Phone search (1-800-41 99-99 99)in beta, a local service for Indian users. This service was quietly launched back in April,2008 in just one of the Indian cities, Hyderabad.

Google happens to have one of the biggest Indian offices in Hyderabad, that could be one of the reasons why the service was launched here so that its easier for Googlers to test it out before its nation wide launch.

First off, whats unusual about this product is that, unlike its other products Google is advertising Phone Search on Radio and Billboards around the city. You don’t see Google advertising its products often do you?

Secondly, Google is known for its innovative products, however, this product is just a copy of a local competitor, JustDial. JustDial services have been around for a while now. The business grew quickly and is currently preparing to launch its services in US market (1-800-JUST-DIAL). JustDial is good at what it does and I think they will do good in US too.

Google Phone Search is no more than a local directory service where you can talk to a Phone search representative who will help you with the information you are looking for. There is nothing Google about this product, not in the way it works or the way its being advertised. It certainly is not a 20% project coming from an engineer as there is not a lot of technology involved here.

Anyway here are a few more Google Phone Search ads spotted around the city (Hyderabad,India).

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