SPAM Is Smarter Now!
(2 votes, average: 4.00 out of 5)
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Image on the left is an example of Parked Domain which I consider as SPAM from Stone-age. Web Spam is one of the top challenges all the search engines are dealing with. The moment a new anti-spam mechanism is designed, spammers work their way around it. This cat and mouse game between search engines and spammers is not only leading to in depth research of what Web Spam is and how to automatically detect it before it makes it to the top but also it is making spammers come up with smarter SPAM techniques.
I wrote an article two weeks ago which made it to the top of the search results for a high traffic keyword. I noticed about 3-4 scrapers having the same article and sometimes ranking over me, which honestly is not a pleasant sight for any blogger. Well I thought this will be taken care off by the search engine quickly, but I was wrong, the site still comes up on the search results with keywords and articles from blogosphere.
I know a LOT if not ALL about SPAM, and I can tell that the spam is getting smarter by the day which is not easy to catch and this certainly is not a good news for any search engine which is trying to fight spam and keep its search results SPAM free.
Following Video Discusses New SPAM Techniques: Speaker: Jake Abernethy
http://www.youtube.com/watch?v=UAO73M7NlHk
Following are Web Spam research papers published in 2007 which talks about the types and percentage of spam in different verticals and categories.
- Characterizing Web Spam Using Content and HTTP Session Analysis(Georgia Tech University)
- Improving Web Spam Classification using Rank-time Features(Microsoft)
- Exploring Linguistic Features for Web Spam Detection (Joint research by Japanese Institute of Information Technology, Polytechnic University and Pozna´n University of Technology)
- Improving Web Spam Classifiers Using Link Structure (Polytechnic University)
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