Google Website Optimizer Tool Launched

Posted by Abbas ||

April 17, 2008 ||

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Google Website Optimizer Google kicked its Website Optimizer and Analytics tools out of beta. Website optimizer was one of the features within Adwords and because of its efficiency Google worked on it and added a lot of features to make it a stand alone product. As expected it comes with its own blog, visit http://websiteoptimizer.blogspot.com/ for more insight and additional information about Website Optimizer.

Release of Google Website Optimizer is an indication or underlines the importance Google gives to higher conversion rates and better Ad quality. Google is not only trying to address the conversion and Ad quality issue with the help of technology but also by educating its advertisers and clients. This is not something which will show quick results but this initiative will have long term effects by creating a stronger and more smarter advertiser base.

Google Website Optimizer offers 1) A – B split and 2) Multivariate Landing Page Tests for webmasters to understand their content. These tests help the Website owners understand what content on their website is working for them, it helps them make necessary changes based on the results to make users do what they expect them to do, eventually driving the conversion rate higher.