“To Do” List for Product Companies before they Approach Bloggers for Review
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More and more companies are approaching influential bloggers for product/service reviews. It’s a great way to reach the target audience at the same time does not cost much, at least not as much as other advertising services.
Blog reviews are much more efficient and effective for product/service promotion because influential bloggers have a huge user base and users trust the bloggers opinion for the most part. If such bloggers endorse a product/service, chances of users acting upon bloggers recommendation are more when compared to promoting through a flashy banner or a text based ad.
Anyway, getting back to the point. "To Do" List for Product/Service Companies before they Approach a Blogger for a review or promotion.
1) Write your own review and send it to the bloggers, let them read and understand your product or service even before they use it..
2) Send your product to the blogger.
- If its a paid software then do send a registered, fully functional software. It wont hurt
- if its a paid service ask the blogger for an ID for free registration with full access.
- If its a product, send it at the time of requesting a review
3) Mention a list of features and topics you want the blogger to cover in the review
4) Mention the target audience for a better (may be) more personalized writeup.
5) Do include a fact-list of the product
6) Offer free downloads, exclusive beta invitations or something which gives a sense of differentiator to the blog readers
These are few things I could think of. Do leave comments if you see something missing on the list. Especially bloggers, if you see something missing, I’ll be happy to update the list.
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Comments
Hi Kumar,
Payment amount for a review depends on quite a few things.. for example Number of Visitors a month, Page Views a month, Visitors from a particular geographic, etc..
quick question doesn't a paid product review possibly taint the review or prejudice it? just wondering.
T
Hi Terrie,
Though we haven't published any reviews for monitory benefits, I'd like to think that the sponsorship does not influence the content of the article.
That said, there are blogs which heavily rely on such income. In such cases it is hard to imagine a neutral write-up.
-Abbas
I really liked this post, it makes sense and it will make blogger's life much easier. So, I had this question, How do I know how much should I pay a blogger for doing a product review?