The Brand Summit: Listen while the Brand Guru’s talk!

Posted by Abbas ||

January 28, 2008 ||

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The Brand Summit is happening in Hyderabad, India on 1st and 2nd of Feb, 2008. Brand summit is being organized by The Confederation of Indian Industry (CII). It aims at industry leaders whose actions and decisions can make or break their company’s brands.

This summit is target at equipping the industry leaders with the information and analysis they need to know to successfully build their brands and stay ahead of the competition. In today’s fast changing consumer habits and tastes it’s not easy to gauge their likes and dislikes, however, rapidly changing the outlook of the brand and adapting to the changes in the market will keep the brands ahead of one another.

About The Brand Summit
“Welcome to the new world order. Where brands are fighting to stay relevant to the consumer. Because, consumers with all their skepticism thrive on brands. They get the comfort and confidence that these symbols provide. Over two days, the CII Brand Summit will examine the challenges that brands face to stay relevant. And see how some successful companies have not only stayed relevant but have also gotten closer to their consumers.”

You will see well known faces attending and speaking (Directly from the Horse’s Mouth)at the conference . Following is the list of speakers, speaking at the Brand Summit.

Dan Wieden, CEO, Wieden+Kennedy, USA
Tom Blackett, Dy Group Chmn, Interbrand, UK
Deep Nishar, Product Director, Google, USA
David Shaw, Director-Brands, Lenovo, Singapore
D Shivakumar, Managing Director, Nokia India
R Gopalakrishnan, Executive Director, Tata Sons
B M Vyas, Managing Director, Amul India
Mohan Murjani, Chairman, Murjani Group
Nitin Paranjpe, Executive Director, Hindustan Unilever Ltd
Dr V Kumar, Dr V Kumar, ING Chair Prof, Univ. Of Connecticut
Vikram Rao, Business Director – T&A, Aditya Birla Group

Over two days, attendants will be exposed to 10 brand case studies about the brands that have reinvented themselves or risen above the ordinary.

Little bit about CII “The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the growth of industry in India, partnering industry and government alike through advisory and consultative processes. CII is a non-government, not-for-profit, industry led and industry managed organisation, playing a proactive role in India’s development process. Founded over 112 years ago, it is India’s premier business association, with a direct membership of over 6500 organisations from the private as well as public sectors, including SMEs and MNCs, and an indirect membership of over 90,000 companies from around 350 national and regional sectoral associations.”

All good things come for a price. You can register here to attend The Brand Summit in Hyderabad. Delegate fees for Corporate participant is Rs. 7,500 and for Academic Institutions Rs. 3000 per participant.

Resource Links for The Brand Summit: