TATA Nano: TATA’s worlds cheapest Car. It’s worth 1 lakh.

Posted by Abbas ||

January 10, 2008 ||

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TATA Nano Car TATA Nano, Soon this (TATA Nano) term will be one of the most popular Nano related names after iPod Nano.

TATA unveiled its long awaited 1 Lakh rupee car (actually a little over 1 lakh after tax) for the masses and they call it “The People’s Car”. It’s a sweet looking small car, just enough to take four people around the city. Though this is a break through in the automotive technology as far as the price of the car goes, people are sceptical about what already congested roads will look like once TATA Nano “The Peoples Car” hits the road.

1 Lakh rupees roughly translate to 2500 rupees monthly installment and because of this reason TATA is expect to sell record breaking numbers and leave Indian roads blocked.

Following TATA Nano car specs in comparison with Maruti 800

Overall Length of Nano is 3100 MM which is 7% shorter than Maruti 800
Overall Breadth of Nano is 1500MM which is 4% Wider than Maruti 800
Overall Height of Nano is 1600MM which is 14% Taller than Maruti 800
Overall inside Space of Nano is 21% Bigger than Maruti 800
Engine Capacity 623CC 2 Cylinders, Maruthi 800’s got 3 Cylinders
Power 33BHP, less than Maruthi 800
Top Speed: 120 Kmph Top Speed Lower Than Maruti 800
Fuel efficiency is 20 Kmpl just as Maruti 800

TATA Nano will hit the roads during the second half of 2008 and as you can see it is a definite threat to Maruti 800. TATA stated that the initial production of this car will be of 250,000 a year. In about four years we should expect to see TATA Nano (1 lakh rupee car) in other markets in Latin America, Southeast Asia and Africa.

TATA Motors is one of the biggest automobile manufacturers in India which also dreams of selling Jagura and Land Rover as its in the lead to buy these brands. TATA Motor’s current Market Cap stands at 7.51B and surprisingly the launch did not have any affect on TATA Motors’s stocks which opened at $19.24 and closed at $19.44 as on 10th of Jan, 08.

Hindustan Times captured a few reactions from the competitors in automobile industry who will certainly be affected by TATA Nano’s launch.

"An official of Hyundai Motors, which unveiled an LPG version of its Santro Thursday, was more circumspect.

"We definitely see it as impacting our sales," he said in halting English, preferring to maintain anonymity.

Jagdish Khattar, a former head of Maruti 800 manufacturer Maruti Udyog Ltd, says it’s too early to say whether the Nano will overtake the original.

"It’s a good product but it’s still too early to say whether it will overtake the 800 because it caters to a totally new market segment," he said while watching a live telecast of Tata’s press conference after unveiling of the Nano. "

Watch the TATA Nano Car Launch Video Below