TV18: Riding the wave of Internet boom in India

Posted by Abbas ||

September 15, 2007 ||

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Do you recognize that logo with “18” on it? NO?! Well, you should watch more of TV and news in specific or spend about 8 hours on internet every day.

Television 18 is known to be India’s premier business and consumer news broadcaster with over 100% component annual growth rate and as I can see and tell based on my observation that the growth rate will not slow down for at least next 5 years or more.

The chances are that I am totally disconnected from the off-line world but I also believe that what happens on internet is a reflection of the society itself (Point I am trying to make is even if I spend most of my time on internet I know what’s happening out there). Lately I have noticed the “18” logo on lot of utility sites. These sites can be of any purpose from booking airline tickets to movie tickets or from buying products to just comparing their features and prices.

India’s growing economy is boosting the use of internet and its service or to some extent other way round as well. We have seen the same trend in the West when people were getting comfortable with the idea of trading on-line. It’s India’s turn now and TV18 is capitalizing the opportunity and is doing the right thing at the right time.

Following are few of the sites which are either part of TV18 network or TV18 is one of the investors.

Moneycontrol.com (Business)
IBNlive.com (News)
Jobstreet.com (Jobs)
Yatra.com (Travel)
Commoditiescontrol.com (Business)
Cricketnext.com (Sports)
Poweryourtrade.com (Business)
Compareindia.com (Retail)
Indiwo.com (Community based)
Homeshop18.com (Retail)
Tech2.com (Technology)
Bookmyshow.com (Movie Tickets)

TV18 is all set to make “18” logo a part of our lives by aggressively promoting their brand on Television and on partner sites on the internet. They will certainly become a household name by associating themselves with general services on and off-line.

If at all there is a rival network to TV18, you need to act now, before it’s too late. Actually its never too late but riding the current and biggest internet and e-com wave will make all the difference.