EyeBox From Xuuk – Watching your Eyes!
We’ve seen millions of billboards, few eye catchers and a few are total flop. How do you separate the best from the rest. Here is your solution, its called EyeBox. Eyebox counts Eyeballs looking at the billboard by throwing the InfraRed(IR) around and counting the number of red-eye’s. Now that’s smart isn’t it. EETimes reported in one of their articles that Google is part of this project however cleared the confusion later by stating Google has nothing to do with it, but that’s a good thought isnt it.
Imagine you release a billboard ad and you the live statistics on Google Analytics.
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